Are you ready to catch the internet’s next big leap? Because we’re standing at a crossroad that offers investors a unique opportunity.
At 21shares, we believe crypto will change the world. And we believe everyone should have access to it.
What’s behind this belief?
Investing in crypto goes beyond buying tokens. It’s also an investment into the new internet. A version of the web where the ability to send money and prove you own something is built right into the system itself.
This is a unique opportunity. By backing this space, you’re participating in three major shifts that will change how we operate both online and in the real-world. Let’s run through them:
- "Automated trust": We are moving away from a world that relies on "middlemen." These include banks, brokers, and lawyers offering services like verification. Blockchain replaces red tape with maths, making every transaction faster, cheaper, and inherently more secure.
- "Velocity of value": The first era of the internet focused on moving information, like emails and PDFs; this new era is about moving value. We can now send money, property titles, or stock as effortlessly as a text message – instantly and globally like an SMS.
- “True digital sovereignty”: Blockchain proves you own the "original" version of a digital asset. This changes the possibilities for managing things like fine art and real estate deeds.
In less than twenty years, crypto has changed the global economy and how we think about money. And, as more and more people adopt crypto, it’s ushering in a new era of finance.
Crypto is still new compared to traditional currencies and financial systems. However, it has grown from a niche interest for tech-savvy people into a fast-growing global force. Now, governments and traditional financial institutions cannot afford to ignore it.
One reason it’s staying is that it provides things traditional systems can't offer. These include 24/7 operation, clear supply rules, and "programmable" money. Because crypto incorporates these features by design, traditional finance can't easily copy them.
Another reason is that no single government or bank owns or controls crypto. Blockchain networks replace central authorities with a public record of every transaction. The result is a decentralized financial system that resists censorship and shutdowns.
The evolution of Bitcoin is a good case study here. While it’s still early days for the general public, the "big money" has already started moving in. Large companies now own over 4% of all Bitcoin1, and institutional demand is currently outpacing new supply2. Governments are also starting to invest in Bitcoin for their national reserves.
With the rise of exchange-traded funds (ETFs) and exchange-traded products (ETPs), investing in crypto is now easier than ever. And investors can access it through the platforms they already use.
But the shift is also happening behind the scenes. You might actually be using crypto technology without realizing it – as back-end support for online payments, for example.
Ultimately, we’re watching the financial system get a long-overdue software upgrade. For investors, it’s an opportunity to get involved while this new foundation is being laid.
In addition to these “disruptor” traits that crypto has, it also speaks to investors looking for potential return on investment and diversification. This is our third reason to invest in crypto: the role it can play in your portfolio. Dive deeper into that here.
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